In 2021, it’s absolutely spot-on to refer to Ish Kevin as one of the best and biggest Drill artists in Africa-and by extension, one of the best and biggest rap artists in Africa. In his earlier work, Ish Kevin predominantly dealt in the localised variant of Trap music-KinyaTrap-before switching things up following the untimely passing of Brooklyn Drill’s totem figure. Like many of his peers around the continent, Pop Smoke is the obvious reference point for the Drill explorations of Rwandan rap superstar, Ish Kevin. According to him, growth is mainly due to artists embracing the opportunities afforded by social media apps and the gaming sphere. “Growth has come from increased DSP subscription numbers, but also from rise in social media consumption and the increased importance of music on platforms like Tiktok, Snapchat, Instagram Reels and YouTube Shorts - these are now pillars in people’s music discovery” says entrepreneur Kevin. He is also an acclaimed producer and composer, having helmed recordings for different artists all across the African region. The global independent artists and performing art companies’ market size is expected to grow from $101.33 billion in 2021 to $163.14 billion in 2022 at a Compound Annual Growth Rate (CAGR) of 61% and is expected to reach $328.87 billion in 2026 at a CAGR of 19%.įrom Ish Kevin’s work with enthralling numbers, to his most recent releases, he has been viewed as one of the revolutionary musical architects of the scene.
In this digital age, not only are more musicians making their way in the business without the aid of a label, but independent musicians are actually the fastest-growing segment of the global recorded music business. Common! it’s the digital age and all the big shot music producers recruit and hunt talent through digital platforms like social media, so it is extremely necessary to go digital in this era!” says he. “In the age of social media, apart from your skills and talent, I consider digital marketing as an essential tool to boost popularity and make my work visible across different digital platforms.
His brand voicing abilities make him stand out from the rest of the crowd. He’s a master content creator on Social Media. The sole reason for his success, apart from his music skills, is his digital presence – the way the digital audience sees him online! Entrepreneur Kevin has a unique way of portraying his image online. He has unapologetically placed himself in this category.
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How is it possible to boost popularity and gain fame and followers? Let us learn about entrepreneur Ish Kevin, the rising music sensation who has taken his popularity to new heights through his ace digital marketing skills, brand strategies and influencing.Įntrepreneur and influencer Ish Kevin, a rising music sensation from Rwanda, has carved out a unique identity for himself as a singer, rapper and a song writer who understands how to strike the right chords with the right people. The first and foremost being boosting the popularity. Due to immense competition and rat race, one has to keep in mind on various other aspects. I will sing praises to Thee among the nationsīe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.htmbe_exalted_o_god.For independent artists, being talented is not enough in this modern age of advancements in technology. I will give thanks to Thee, O Lord among the people
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